{"id":492,"date":"2021-09-07T03:13:06","date_gmt":"2021-09-07T03:13:06","guid":{"rendered":"https:\/\/seolabgroup.com\/ch\/?page_id=492"},"modified":"2024-07-16T04:50:06","modified_gmt":"2024-07-16T04:50:06","slug":"serm","status":"publish","type":"page","link":"https:\/\/seolabgroup.com\/ch\/serm\/","title":{"rendered":"SERM"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; module_id=&#8221;particles-js&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; da_popup_slug=&#8221;particles-js&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/seolabgroup.com\/ch\/wp-content\/uploads\/sites\/5\/2021\/09\/back-arrow.svg&#8221; title_text=&#8221;back arrow&#8221; url=&#8221;\/ch\/seo-services&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;gcid-0d024a78-9d00-43eb-a657-e969efbf2b22&#8243; text_font_size=&#8221;5vw&#8221; text_line_height=&#8221;1.1em&#8221; text_font_size_tablet=&#8221;8vw&#8221; text_font_size_phone=&#8221;10vw&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-0d024a78-9d00-43eb-a657-e969efbf2b22%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>SERM<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;gcid-0d024a78-9d00-43eb-a657-e969efbf2b22&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; custom_margin=&#8221;||-1px|||&#8221; global_colors_info=&#8221;{%22gcid-0d024a78-9d00-43eb-a657-e969efbf2b22%22:%91%22color%22%93}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;gcid-0d024a78-9d00-43eb-a657-e969efbf2b22&#8243; text_font_size=&#8221;2vw&#8221; text_line_height=&#8221;1.5em&#8221; text_font_size_tablet=&#8221;3vw&#8221; text_font_size_phone=&#8221;5vw&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{%22gcid-0d024a78-9d00-43eb-a657-e969efbf2b22%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>BECAUSE FIRST IMPRESSIONS MAKE A BIG IMPACT.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-0d024a78-9d00-43eb-a657-e969efbf2b22&#8243; global_colors_info=&#8221;{%22gcid-0d024a78-9d00-43eb-a657-e969efbf2b22%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/seolabgroup.com\/ch\/wp-content\/uploads\/sites\/5\/2021\/09\/serm1.png&#8221; title_text=&#8221;serm1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;280px&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>What customers see when search results are triggered can affect brand perception. A new visitor can be easily influenced by a business\u2019s reputation and articles shown online.<\/p>\n<p>At this stage, when <span style=\"color: #ff0000;\">the aim is to quickly influence a potential customer<\/span>, negative content can result in loss of revenue. This is when problems such as inaccurate reviews and coverage damage a brand\u2019s reputation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;65px||65px||true|&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-0d024a78-9d00-43eb-a657-e969efbf2b22&#8243; global_colors_info=&#8221;{%22gcid-0d024a78-9d00-43eb-a657-e969efbf2b22%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Search Engine Reputation Management (SERM) prevents and controls a business\u2019s search results to positively engage new customers. By monitoring information about a website, <span style=\"color: #ff0000;\">SERM ensures negative content on the Internet is quickly picked up and acted upon<\/span> \u2013 ensuring negative content does not spread.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/seolabgroup.com\/ch\/wp-content\/uploads\/sites\/5\/2021\/09\/serm2.png&#8221; title_text=&#8221;serm2&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;250px&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|4|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||50px||true|false&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-0d024a78-9d00-43eb-a657-e969efbf2b22&#8243; global_colors_info=&#8221;{%22gcid-0d024a78-9d00-43eb-a657-e969efbf2b22%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/seolabgroup.com\/ch\/wp-content\/uploads\/sites\/5\/2021\/09\/serm3.png&#8221; title_text=&#8221;serm3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|4|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>SERM is a heavily data-driven process. It involves combining keywords associated with the website and identifying any negative or malicious content. <span style=\"color: #ff0000;\">This negative or malicious content is then slowly pushed off the first page of Google and replaced with positive information about the brand.<\/span><\/p>\n<p>SERM makes sure that the initial few pages of the keyword are populated with positive reviews and links to the website. This further pushes negative content past the commonly accessed pages of Google.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;63px||63px||true|&#8221; border_color_bottom=&#8221;gcid-0d024a78-9d00-43eb-a657-e969efbf2b22&#8243; global_colors_info=&#8221;{%22gcid-0d024a78-9d00-43eb-a657-e969efbf2b22%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;margin:auto;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||43px|||&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|-4|0|0&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Through all these benefits, SERM is a crucial part of any online business. It acts as <span style=\"color: #ff0000;\">a safety net for brand identity and public opinion<\/span> \u2013 allowing businesses to prevent any negative press, while being more aware of their<br \/>online presence.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/seolabgroup.com\/ch\/wp-content\/uploads\/sites\/5\/2021\/09\/serm4.png&#8221; title_text=&#8221;serm4&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;250px&#8221; scroll_horizontal_motion_enable=&#8221;on&#8221; scroll_horizontal_motion=&#8221;0|50|50|100|4|0|0&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;22px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/seolabgroup.com\/ch\/wp-content\/uploads\/sites\/5\/2021\/09\/back-arrow.svg&#8221; title_text=&#8221;back arrow&#8221; url=&#8221;\/ch\/seo-services&#8221; _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='1' id='gform_wrapper_4' ><div id='gf_4' class='gform_anchor' tabindex='-1'><\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_4' id='gform_4'  action='\/ch\/wp-json\/wp\/v2\/pages\/492#gf_4' data-formid='4' novalidate>\n        <div id='gf_progressbar_wrapper_4' class='gf_progressbar_wrapper' data-start-at-zero=''>\n        \t<p class=\"gf_progressbar_title\">Step <span class='gf_step_current_page'>1<\/span> of <span class='gf_step_page_count'>3<\/span>\n        \t<\/p>\n            <div class='gf_progressbar gf_progressbar_custom' aria-hidden='true'>\n                <div class='gf_progressbar_percentage percentbar_custom percentbar_33' style='width:33%; color:#b30101; background-color:#b30101;'><span>33%<\/span><\/div>\n            <\/div><\/div>\n                        <div class='gform-body gform_body'><div id='gform_page_4_1' class='gform_page ' data-js='page-field-id-1' >\n                                    <div class='gform_page_fields'><div id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_4_3\" class=\"gfield gfield--type-text gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_4_3\" ><label class='gfield_label gform-field-label' for='input_4_3'>What\u2019s your name and\/or Company name?<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_3' id='input_4_3' type='text' value='' class='large'    placeholder='Full Name' aria-required=\"true\" aria-invalid=\"false\"   \/> <\/div><\/div><div id=\"field_4_11\" class=\"gfield gfield--type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  data-js-reload=\"field_4_11\" ><label class='gfield_label gform-field-label' for='input_4_11'>company Name<\/label><div class='ginput_container ginput_container_text'><input name='input_11' id='input_4_11' type='text' value='' class='large'    placeholder='Company Name'  aria-invalid=\"false\"   \/> <\/div><\/div><\/div>\n                    <\/div>\n                    <div class='gform_page_footer top_label'>\n                         <input type='button' id='gform_next_button_4_1' class='gform_next_button gform-theme-button button' value='Next'  onclick='jQuery(\"#gform_target_page_number_4\").val(\"2\"); 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