{"id":555,"date":"2021-09-07T04:42:43","date_gmt":"2021-09-07T04:42:43","guid":{"rendered":"https:\/\/seolabgroup.com\/fr\/?page_id=555"},"modified":"2024-07-16T07:13:43","modified_gmt":"2024-07-16T07:13:43","slug":"web-analytics","status":"publish","type":"page","link":"https:\/\/seolabgroup.com\/fr\/web-analytics\/","title":{"rendered":"Web Analytics"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.16″ _module_preset=”d37f5ac0-3bd5-4587-8a14-9dcb64e61dca” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/seolabgroup.com\/fr\/wp-content\/uploads\/sites\/11\/2021\/09\/back-arrow.svg” title_text=”back arrow” url=”\/fr\/data-services\/” _builder_version=”4.17.6″ _module_preset=”default” custom_margin=”||41px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”gcid-0d024a78-9d00-43eb-a657-e969efbf2b22″ text_font_size=”5vw” text_line_height=”1.1em” text_font_size_tablet=”8vw” text_font_size_phone=”10vw” text_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-0d024a78-9d00-43eb-a657-e969efbf2b22%22:%91%22text_text_color%22%93}”]<\/p>\n

WEB ANALYTICS<\/p>\n

[\/et_pb_text][et_pb_divider color=”#FFFFFF” _builder_version=”4.16″ _module_preset=”default” width=”80%” custom_margin=”||-1px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_padding=”50px||50px||true|false” border_width_bottom=”1px” border_color_bottom=”#FFFFFF” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/seolabgroup.com\/fr\/wp-content\/uploads\/sites\/11\/2021\/09\/webanalytics1.png” title_text=”webanalytics1″ _builder_version=”4.16″ _module_preset=”default” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|0|0|-4″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.5em” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|0|0|4″ global_colors_info=”{}”]<\/p>\n

Website analytics harnesses data from your own website <\/span>\u2013 granting access to more information and tracking performance of your campaigns.<\/p>\n

You can get basic information on the number of website users, or create complex segmentations and multiple site analytics systems to meet your specific demands. This gives you real insights to drive the decisions that help both your customer and your bottom line.<\/p>\n

There are primarily 2 main website analytics solutions we cater to, Google Analytics<\/span> & Adobe Analytics.<\/span><\/p>\n

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Google Analytics<\/h2>\n

Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions<\/span>. You can understand your site and app users to better check the performance of your marketing, content, products, and more.<\/p>\n

While the free version has so much to offer, you may opt for the ultimate Google Analytics 360 Suite \u2013 an all-in-one solution that lets you improve your marketing efforts and deliver a better customer experience.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/seolabgroup.com\/fr\/wp-content\/uploads\/sites\/11\/2021\/09\/webanalytics2.png” title_text=”webanalytics2″ align=”center” _builder_version=”4.16″ _module_preset=”default” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|4|0|0″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” custom_padding=”58px||58px||true|false” border_width_bottom=”1px” border_color_bottom=”#FFFFFF” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/seolabgroup.com\/fr\/wp-content\/uploads\/sites\/11\/2021\/09\/webanalytics3.png” title_text=”webanalytics3″ align=”center” _builder_version=”4.16″ _module_preset=”default” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|-4|0|0″ scroll_scaling_enable=”on” scroll_rotating=”0|50|50|100|180\u00b0|0|90\u00b0” motion_trigger_start=”top” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_css_main_element=”margin:auto;” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”18px” text_line_height=”1.5em” scroll_horizontal_motion_enable=”on” scroll_horizontal_motion=”0|50|50|100|4|0|0″ global_colors_info=”{}”]<\/p>\n

Designed for enterprises, Google Analytics integrates online and offline data, and puts everything from analytics to attribution together in one powerful package<\/span>. So your enterprise can reach its goals, and get better results every day.<\/p>\n

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ADOBE ANALYTICS<\/h2>\n

As an industry-leading solution, Adobe Analytics applies real-time analytics<\/span> and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business. Adobe Analytics APIs offer limitless ways to integrate your most important customer data into key business processes.<\/p>\n

Through RESTful endpoints, your app can query the same metrics and dimensions exposed in Analysis Workspace, dive deep through data with unlimited levels of breakdowns, apply search and segment filters and date ranges, and more.<\/p>\n

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Adobe Analytics has evolved beyond simple metrics to use machine learning, artificial intelligence and other modern data analysis to become the industry\u2019s leading web analytics technology \u2014 delivering more accurate customer insights<\/span>, faster than ever.<\/p>\n

With Analytics, huge amounts of data get organised, cleaned and prepared at lightning speed with the help of Adobe Sensei. You get powerful segmentation and easy-to-read visuals of your website data. And you have the ability to easily curate all of this so anyone in the company can find their own insights.<\/p>\n

 <\/p>\n

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