LOCAL SEO
Local SEO (Search Engine Optimization) is a digital marketing strategy focused on optimizing a website to be found in local search results. For businesses with a physical location or that serve specific geographical areas, Local SEO is essential. It helps companies appear in search results when users look for services or products “near me” or within a particular city, town, or region.
Nearly 46% of all Google searches are seeking local information. Moreover, “near me” searches have grown by over 900% in the last two years, highlighting the increasing importance of Local SEO. Another unique aspect is the significance of search; more than 78% of local mobile searches result in an offline purchase, underscoring the direct impact of Local SEO on driving actual sales for businesses.
90% of potential customers rely on searching for a business or service in their specific region, making it one of the most widely used types of search methods. Local SEO ensures your website is pushed into location-specific searches.
Our certified search scientists at SEO Lab ensure that your site architecture suits specific geo-algorithms. The emphasis is always on ensuring our clients have their website trigger for high, revenue-generating queries.
To meet the demands of customers and search engines algorithms, SEO Lab strictly adheres to white-hat optimisations and a meticulous process:
