MOBILE SEO
KEEPING YOUR WEBSITE NIMBLE.
With an impressive 70% of Internet searches coming from mobile devices, there’s no question that this growing medium has taken over the Internet. Acting as a way for people to access the Internet wherever they are, mobile has had an increasing influence over current search engines. This influence has embedded itself into SEO in different ways – the most prominent of which is Google’s Mobile-first Indexing.
These changes have brought a lot more significance to a website’s mobile version as they directly affect a website’s overall SEO rankings. Mobile SEO isn’t just a tick in the box for better SEO rankings. Instead, this form of SEO allows for better visibility for mobile searches – allowing for the website to be accessed on the go.
Mobile SEO is an optimisation strategy that focuses on enhancing websites for viewing on all devices – giving the website not only a boost in SEO rankings, but also a boost in mobile viewership.
Moving away from the complex solution applicable for regular search engines, Mobile SEO uses unique algorithms that crawl through dynamic websites, and map out user interactions with the website. This form of SEO, while having a heavy focus on optimisation, can also make use of mobile-specific keywords that help open up your website to a new audience – in effect, considerably boosting a website’s visibility online.
Mobile SEO analyses dynamic websites, and delves into monitoring how a user from a certain device might interact with the website and content architecture. Search Engines will prioritise websites that are highly user friendly, and have a track record for interaction and conversion rates.
