SERM
BECAUSE FIRST IMPRESSIONS MAKE A BIG IMPACT.
What customers see when search results are triggered can affect brand perception. A new visitor can be easily influenced by a business’s reputation and articles shown online.
At this stage, when the aim is to quickly influence a potential customer, negative content can result in loss of revenue. This is when problems such as inaccurate reviews and coverage damage a brand’s reputation.
Search Engine Reputation Management (SERM) prevents and controls a business’s search results to positively engage new customers. By monitoring information about a website, SERM ensures negative content on the Internet is quickly picked up and acted upon – ensuring negative content does not spread.
SERM is a heavily data-driven process. It involves combining keywords associated with the website and identifying any negative or malicious content. This negative or malicious content is then slowly pushed off the first page of Google and replaced with positive information about the brand.
SERM makes sure that the initial few pages of the keyword are populated with positive reviews and links to the website. This further pushes negative content past the commonly accessed pages of Google.
Through all these benefits, SERM is a crucial part of any online business. It acts as a safety net for brand identity and public opinion – allowing businesses to prevent any negative press, while being more aware of their
online presence.
