VOICE SEO
SPEAKING TO A NEW GENERATION.
Voice search technology allows internet users to get access to information on the web seamlessly. What’s more, voice searches are growing in number every year due to the increase in usage of technological devices, which means Voice Search Engine Optimisation is critical in order to tap into this trend and ensure your website is optimised.
Voice SEO is not only being used on mobile phones and tablets, but also on laptops and computers that are equipped with advanced technology such as voice assistants. Where speed is given the highest priority,
voice search is proven to be 3.7 times faster than typing.
Companies such as Google, Amazon, Apple and Microsoft have come up with devices that have voice technology embedded. Devices such as Siri and Alexa optimize keywords and key phrases as well as Natural Language Processing (NLP) technology to bring back the most optimal search results.
Where one-fifth of the queries on Google are voice searches, Thrive Analytics found that people in all age groups make use of the voice search function for convenience and reliability, especially for navigation purposes.
Using voice search is similar to a conversation between 2 people where, in the case of Voice SEO, the second person is the device itself. The device is summoned by the user with a unique keyword such as “Hey Google’’ or “Alexa” before a query is made.
Once the query is searched by the device, it can either give a verbal reply back, or provide hyperlinks to allow the user to choose the optimal link that fits the search query.
Some devices are capable of reading the whole article for the user as well. Integrating artificial intelligence and other technologies to make searches convenient, users gain a new experience while surfing the internet.
It’s why businesses should be implementing Voice SEO as a new mode of communication with customers, and a fresh way to market and advertise their products and services – providing a competitive business advantage in terms of higher placement on search engine results.
