E-COMMERCE SEO
AIM HIGH IN THE NEW NORMAL.
Given the current restrictions and lockdowns worldwide, businesses are moving rapidly to adapt to or accelerate towards a digital business model. It has become increasingly vital for a business to sustain its survival with e-commerce and online shopping enabled stores.
With E-commerce SEO you are assured of customers transacting with your website quickly, and a high Return on Investment (ROI).
E-commerce SEO is the process of increasing the visibility of your online store in the search engine results pages (SERPs). The aim of a business should always be to rank as highly as possible to achieve a larger traffic in its online store. Keywords play a crucial role in making your E-commerce SEO strategy successful. Despite it being a very critical step for an online business, this process involves zero cost.
The outcome of SEO strategy can be determined by looking at the click-through-rate (CTR). According to 2020 statistics, the average CTR for non-branded queries ranked at the first position is 43.32% followed
by 37.36% and 29.90%.
Some of the top E-commerce websites being used by businesses in this technology driven era include Shopify and WooCommerce. E-commerce SEO is designed to expand your business’s reach – enhancing user experience, while elevating brand awareness.
With 75% of people ending their search on the first page of the populated search results, it is critical for online platforms to incorporate E-commerce SEO. Platforms like Shopify – popular for its easy-to-use inventory system, and Woo-commerce – widely used due to its WordPress integration, can ensure that your products are driven to the right target audience.
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